3 Easy Steps to Finding Your Niche

find your niche


When I first started my coaching business I had no idea what I wanted my niche to be. I just knew I wanted to help people. I also knew that as a multi-passionate person, I have a lot of skills to offer. And, trying to narrow it down to just one was overwhelming.

Maybe you’re in this boat, where you have a lot to offer and want to share it with as many people as you can. I understand that as a Soulpreneur, it’s hard to think about narrowing it down because it feels like you’re turning others away. But, that’s not true at all.

Creating a niche does not mean that you’ll be turning people away. Instead, it simply means that you’ll be targeting your marketing efforts to a certain group of people. Although most of your inquiring prospects will be in your target market, you’ll still attract someone people outside of that market. And, you can still work with them if you choose.

It also means that you’ll be specializing in a particular area. This allows you to grow in a specific area and become an expert in your field. In doing so, you’re able to better help this subset of people and you’ll be able to make a larger impact than you would if you tried to just “help everybody”.

Why it’s important to have a niche

When marketing, you must tailor your message to fit your target market. It’s not enough to say, “hey I’m a life coach — hire me!” People want to know that you can solve THEIR problem. And they want to know that you know a lot about that problem, that you’re an expert in what they’re dealing with, and that you have the answers.

If you’re a mom that’s homeschooling your children while simultaneously running a business and need support, wouldn’t you want to work with someone that specializes in exactly that? Sure, you could go to just any life coach, but if you had the choice…which would you choose?

Generalizing what you do does not help your prospects to really understand what your skills are. You have something unique to offer, a gift God has given you to share, so you must get clear on what sets you apart from the rest of your industry and claim that as your niche.

Begin narrowing it down

If you’re like me, you have a wide variety of skills. Some are obvious, but some may be hidden. To assist you in brainstorming, you can start by asking yourself the following questions…

Ask yourself:

  • What do you enjoy helping others to do?
  • What do you feel confident teaching others to do?
  • Who would benefit the most through working with you?
  • What makes you unique as a coach?
  • What skills do you bring from previous jobs/industries that are beneficial to your future clients?
  • What major obstacles or experiences have you had in your life that you can assist others through?
  • What certifications, degrees, and/or experiences do you have that give you credibility?
  • What hobbies or activities do you enjoy and can support others with?

After answering these questions, it may be very evident what your niche should be. If so, great! You’re ready to start focusing on aligning your branding and marketing with a more targeted message.

If you’re still having a hard time narrowing it down, simply pick your top three. Once you’ve done that, you can proceed to the next step…

Solidify your niche through experience

When I started out, I focused on three areas: health and wellness, relationships, and spiritual life coaching. But once I started seeing clients, it wasn’t long before I knew what I didn’t like helping people with and what really made my heart sing.

What made my heart sing was helping women to find their life purpose and to develop the faith in themselves to go after their dreams. It was so fulfilling and I absolutely loved watching my clients grow in confidence and achieve things they never dreamed they could.

I was of service in this niche for about a year before I began to get inquiries from newbie coaches that wanted assistance with setting up their coaching practices. Even though this wasn’t something I advertised, I was eager to help them. And it was through working with them that I found my sweet spot!

With my background in engineering, along with my natural ability to organize, create systems and simplify complicated processes (combined with my coaching skills, spiritual knowledge, and ability to empower my clients to go after their dreams), I was able to create the niche I’m in now.

Today I work with Soulpreneurs, helping them to achieve success in their businesses without sacrificing their well-being. I do this by helping my clients create balance and ease with the help of supportive systems and processes.

I wouldn’t have come to this realization WITHOUT getting out there and allowing the journey to show me the way! So, don’t be afraid to not know for sure what your niche is. It’s okay and discovery is a part of the process!

Additional tips to help you find your niche

As you gain experience working with clients, it’s always a good idea to ask for feedback. This feedback helps you to hone in on what makes you great. It will also give you insight into what makes you unique as a coach. Here are some great questions to ask clients after you’ve worked together that will support you honing in on your niche:

  • What results have you achieved since we started working together?
  • What did you like best about working with me?
  • How else have you benefited from our work together?
  • Would you recommend me and my services? Why?
  • What’s the most important thing people should know about working with me?

Coaching is a very fulfilling industry but sometimes the business side of things can be a bit tricky. It’s my hope that these tips are helpful for you in finding your niche and rocking it!

If you’d like more help, join me this Sunday, February 25th at 6p EST on Facebook (fb.com/coachtiko) where I’ll be going live to discuss this topic and answer any questions you may have. See you Sunday!

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